Index Work About LumiQ Contact
Mumbai · IST / Photographer · Creative Director · Builds AI for the way I work.

Kriti
Bhardwaj.

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Index

  1. 01 Photography Editorial · Campaign · Lookbook 2018 –
  2. 02 Creative Direction Visual systems for D2C brands 2021 –
  3. 03 AI Systems Tools that think like a creative person 2024 –
  4. 04 LumiQ A closed-system visual AI studio I made a product
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Selected Work

A short edit. Replace the placeholders with current frames as the year fills out.

01FW26 · Campaign
02Studio · Campaign
03Lookbook · Female
04Editorial · Campaign
05Lookbook · Male
06Campaign · Hero
07Lookbook · Male
08Lookbook · Editorial
09Studio · Campaign
10Graphics · Campaign
IMG 11
11Drop frame here
IMG 12
12Drop frame here
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On the record

I'm a photographer first. I started building AI tools because the tools available didn't think like a creative person — they thought like a software engineer cosplaying as one. So I made my own.

Today my work splits into two halves of the same craft: the camera, and the system that scales what the camera made. I direct campaigns, I shoot lookbooks, and I build the AI workflows that let small teams make big work without losing their voice in the machine.

LumiQ is one of those tools — a closed-system visual AI studio I run for a small group of D2C brands. Consulting is how I help other creative-led businesses stop fighting their software. Both come from the same belief: the tool has to bend to the maker, not the other way around.

BasedMumbai · Remote-first
PracticePhotography · Direction · AI
Working withD2C · Fashion · Jewelry
N° 05 · A product I built

LumiQa closed-system visual AI studio I built and operate for a small group of D2C brands. Invite-only. Run by me.

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Get in touch

If you have a brief, an idea, or a problem worth solving — write to me. I read everything personally and reply within a working day.

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